is it true (commercials)

Zoe was listening the radio in the car as we were heading to pick up Finn.. and she heard a radio's commercial.. the kind where you do A, get a chance at a trip to Jamaica... and Zoe asked (demanded), "Is it true"?   She really, really wanted it to be true, that the "you can win a trip" was meant for her...  I forget how desensitized we are to the "you" part of advertising.. Zoe really thought they were talking to her.